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Introduction to Neuro Entrepreneurship


About This Course

Description: During this 3h course, the participant will get an overview of what it means to venture into Neuro Entrepreneurship, spanning from having an idea to pitching a business to investors. This module will walk the participant through these different steps by providing some insights as well as a list of extra resources. At the end of the course, the participant will understand the “big picture” of what to consider when venturing into Neuro Entrepreneurship, or when joining a neuro startup.

Audience: If you are interested in potentially launching or joining a neuro-related startup and would like to have an overview of what it would entail, this class is for you.


  1. Part 1: Business 101
    1. Myths and Reality
    2. Value Proposition
    3. Market Analysis
    4. Business Model and Business Plan
    5. Early company life stages
    6. IP and Open Science
    7. Team and (early) Roles
    8. The Art of Pitching
  2. Part 2: Specific considerations for neuro startups
    1. Regulation: What is the role of FDA, CE and Sante Canada?
    2. Insurance: Who will pay for your product/solution?
    3. Data: How should neuro data be handled?
  3. Part 3: Interviews
    1. Accelerators & Incubators (Richard Chenier, Centech)
    2. Legal Needs (Jean-Nicolas Delage, Fasken)
    3. R&D Funding (Sylvie Lau, MEDTEQ+)
    4. IP at McGill (Mark Weber, McGill)
    5. Neuro Entrepreneur #1: Sonia Israel, Aifred Health
    6. Neuro Entrepreneur #2: Etienne De Villers-Sidani, Innodem Neurosciences
    7. Neuro Entrepreneur #3: Philippe Gros, Corbin Therapeutics


No requirement for this course.

Course Staff

Course Staff Image #1

Yannick Roy

Yannick is spearheading NeuroTechX – the international neurotech community, as a cofounder and executive director. He is an electrical engineer with a background in computer science currently doing his PhD in visual neuroscience at University of Montreal. He’s obsessed about combining brain & tech. When he’s not engaging with other neurotech enthusiasts or managing neurotech projects, he’s usually in his lab working on his research. He also teaches computer science at ETS in Montreal.

Course Staff Image #2

Adam Sefler

Adam Sefler is a strategy and finance expert with a unique knowledge of the neurotechnology industry. On top of cofounding NeuroTechX Services and becoming a trusted advisor in the neurotechnology community, Adam has cumulated over 13 years of experience across world-renowned firms, including the global management consulting firm McKinsey & Company. Throughout his career, Adam has developed expertise in strategy, corporate and transactional finance, operations, project management, risk management, as well as organizational design and change management, allowing him to tackle business problems from a wide range of angles. Adam holds the CPA, CA, CFA, CAIA and PRM designations, as well as a Graduate Degree in Accounting from HEC Montreal.

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